I was a guest on the Suite Talk podcast with Kim Mattina and had a great time talking about how to build strong teams in an online space. We didn’t get to everything but got to plenty!
Five Lessons from an Accidental Nano-Influencer
Leverage your niche to build your audience
Read moreWhat makes songs go viral? Experts at WSU explain
This was such a new experience. As someone who has worked in media relations being on the other side of the camera felt pretty strange. I enjoyed letting KREM in on what makes videos go viral. Short answer - there is no sure fire way.
Reflecting your values on your social media feeds
A quick guide to aligning your social media channels with your values
Read moreGlobal Campus Webinar: How to Find Your Brand Voice
In March 2019, I was asked to by WSU Global Campus to give a presentation for their wider student population. In attempt to appeal to not only communication students, I decided to talk about finding your brand’s voice.
In this 48-minute discussion, we took a deep look into how to determine your brand’s voice either for your business or for your personal brand. We looked at how to match it with your target audience, use it across different channels of communication and how it shapes your messaging.
I’ve embedded the video below and you can also find it here along with a transcript. You can find links to activities, quizzes and the worksheet I reference under resources to your right.