In March 2019, I was asked to by WSU Global Campus to give a presentation for their wider student population. In attempt to appeal to not only communication students, I decided to talk about finding your brand’s voice.
In this 48-minute discussion, we took a deep look into how to determine your brand’s voice either for your business or for your personal brand. We looked at how to match it with your target audience, use it across different channels of communication and how it shapes your messaging.
I’ve embedded the video below and you can also find it here along with a transcript. You can find links to activities, quizzes and the worksheet I reference under resources to your right.